GyPSii launches white label version of its platform

GyPSii launches white label version of its platform
Today at Mobile World Congress, GeoSentric’s GyPSii business unit announced the launch of the GyPSii OpenExperience API (OEx), a kind of white label, customizable version of its service. This launch is intended to help handset manufacturers to incorporate location-based social networking functionality into embedded mobile clients and applications.

With OEx GyPSii is willing to give handset manufacturers complete flexibility on how GyPSii is integrated into their own devices and applications, providing the platform to integrate anything from a single “create a piece of geo-tagged content” or “friend finding” feature, to a full social networking experience, including the serving of location based advertising.

“The launch of GyPSii OEx falls straight in line with our on-device business strategy,” said Dan Harple, CEO at GyPSii. “It already powers our own mobile social network and is currently in use by industry leaders Samsung, Navteq and Garmin to offer enhanced services to their customers. As demand grows for a smarter mobile and Internet connected world, OEx is focused on embedding GyPSii on as many devices as possible, where the actual UI (user interface) is owned entirely by the customer.”

Monday, February 16th 2009

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