Geodelic: $3M raised and T-Mobile USA deal for local discovery App

Geodelic: $3M raised and T-Mobile USA deal for local discovery App
LBS start-up Geodelic announced yesterday that it has partnered with T-Mobile USA, to deliver a new social discovery application called Sherpa which was developed for the new Android-based T-Mobile myTouch 3G. Founded in 2008 by Rahul Sonnad, Geodelic has secured $3.5 million in funding from Clearstone Venture Partners, where the company was incubated, and Shasta Ventures.

Created by Geodelic, in partnership with T-Mobile, Sherpa is a local discovery application that learns a user's favorite types of locations and preferences over time. Sherpa gathers public and proprietary information from sites like Yelp!, MenuPages, City Search, and a large number of specialized sources to supply a complete content based on users' location and interests. The application also uses a learning engine called GENIE (Geodelic ENgine for Interest Evaluation) that automatically learns a user's favorite locations and lifestyle behavior. If a user eats out more than they shop, it modifies itself and tailors the experience to begin showing more restaurants and less retail stores.

"Any local search application can find the nearest video store or Chinese restaurant, but Geodelic's approach is to go beyond this and give you the information you want while you're at these locations - movie reviews, menus or promotional information all while you're in the store," said Rahul Sonnad. "Our partnership with T-Mobile is the first step toward taking local discovery to the next level."

Geodelic expects to monetize its system in allowing businesses to build "Onsites" that promote their brands and services on mobile devices as well as by offering location-targeted marketing triggered by vicinity and relevance.

In the last six months Geodelic has expanded from six to over twenty staff members and recruited technical talent from Silicon Valley and Seattle, including Chief Technology Officer Dr. Keith Dutton, former Chief Scientist at Shopzilla; Client Architect Billy Woody, formerly with Yahoo! mobile's advertising group; and Creative Director and Product Designer Ken Ng, who after a long tenure at Disney was the first employee at Jamdat.

Geodelic will offer Sherpa on the Android market this summer. “Similar applications that support advanced location technologies and a rich mobile browsing experience will be available later this year for other devices and platforms”, stated the company in a press release.

Tuesday, June 23rd 2009

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