Garmin launches car and boat navigation device

Garmin launches car and boat navigation device
Garmin has announced a new reference to its broad range of Personal navigation Devices, the GPSMAP 600 series that combine in-car and marine navigation on a 5.2 inches touch screen in a rugged casing. The GPSMAP 640 will be available in the United States for a suggested price of $1,200 while the GPSMAP 620 is designed for the rest of the world and retails for $1,000.

The U.S product comes with comprehensive street maps of North America and worldwide shaded relief mapping in addition to detailed U.S. coastal BlueChart® g2™ charts. The international product provides a worldwide basemap with shaded relief and supports optional street map and marine chart data through an SD card slot.

The device is sold with one marine mount and one auto mount and automatically starts up in marine or road mode depending on the mount it connects to. For US customers the optional GXM 40 antenna can be connected to the device to receive various services from XM Radio. For boating it can graphically display XM WX Satellite Weather data directly on the unit’s screen; and for driving XM NavTraffic offers real-time traffic information. Motorists and mariners also have the option of receiving nearly 200 channels of commercial-free music, news, sports talk and entertainment with XM Satellite Radio.

With this new line of devices Garmin continues to extend its product range in the “crossover” segment. Its previous multitasks device, the nüvi 500 series, was dedicated to in-car, outdoor, scooter and boating navigation. With the GPSMAP 600, boating enthusiasts are the key target, the versatility of the device allowing them to have just one unit for their car and their boat. However, Garmin surely does not expect huge sales from this product, the company said during its last quarter financial conference it expects 11 percent revenue decline in its marine business this year due to the macroeconomic conditions and fuel prices.

Monday, October 6th 2008

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