Garmin Intros HUD For Smartphone Navigation Apps

Garmin Intros HUD For Smartphone Navigation Apps
GPS maker Garmin today announced their first portable head-up display for smartphone navigation apps.

The device called HUD projects directions onto a transparent film on the windshield or an attached reflector lens. HUD receives navigation information from a Bluetooth-enabled smartphone running a Garmin StreetPilot or NAVIGON app.

The device displays the direction and distance of the next manoeuver, the current speed versus maximum allowed speed and the expected time of arrival.

HUD will sell for $130 (does not include the cost of the mobile app) and will be available this summer.

“HUD redefines the navigation experience by allowing drivers to find their way without taking their eyes off the road,” said Dan Bartel, Garmin vice president of worldwide sales. “Head-up displays currently have their place in select high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price.”

Head up display features have been already available for a few years (read here) in aftermarket products, but thus far they do not seem to have reached a huge consumer success, possibly because they remained relatively expensive and the users interface was quite cumbersome without a touchscreen to play with.

With this smartphone integration Garmin could lower the barrier both in terms of price and usability.

Monday, July 8th 2013

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