Garmin Enters Personal Tracking Business

Garmin Enters Personal Tracking Business
At the CES trade show in Las Vegas Garmin unveiled GTU 10, its first personal tracking device that marks the foray of the GPS maker into the personal tracking market, competing with companies such as Zoombak.

GTU 10 is 3”x1.3”x.8” (7.6x3.3x2cm), weight 1.7 oz. (48g) and is waterproof. It is packaged with a carabiner clip and pouch. The built-in rechargeable Li-ion battery can last up to four weeks between charges, and low battery/powered off notifications through the tracking service let the user know when it’s time to recharge or when the device has been turned off. Once the device is registered at, the tracking service is enabled. Tracking data is delivered across AT&T’s wireless network.

The location of the device can be monitored from Garmin’s website, mobile apps as well as compatible Garmin nüLink devices that can automatically route to the GTU 10’s location with turn-by-turn directions. GTU 10 owners can create up to 10 geofences (virtual boundaries) for their device so that when it enters or exits a geofenced area, Garmin can send an email or text message notification.

GTU 10 has a suggested retail price of $199.99, which includes one year of Standard Tracking. Providing access to 10 points of daily track history, Standard Tracking can be renewed at an annual rate of $49.99 after the first year of complimentary service. For those who want a more detailed history, Garmin offers the Deluxe Tracking service plan ($4.99 per month) can access 7 days of track history. Each service plan includes the option to automatically renew upon expiration, and there are no early termination fees, no activation fees and no contracts.

In comparison Zoombak annual plan costs $12.99 per month after purchasing the device that sells at $99. No need to say that this new Garmin device will reshuffle the cards on the emerging personal tracking market.

Tuesday, January 4th 2011

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