GPS phones to get 20% of the Chinese handset market by 2011

GPS phones to get 20% of the Chinese handset market by 2011
CCID consulting, a China-based market research firm today released its latest research report on China's Mobile Phone Market, January-June 2007. One of the key findings of this report is that GPS mobile phone has great growth potentials on the Chinese market with a surge expected to formally start in 2008. CCID Consulting's data show that GPS navigation mobile phones currently have a market share of 2.3%. “With the development of 3G, the GPS mobile phone market will continue to be promising. By 2011, its market share will reach 20%”, said the study.

“In 2007 navigation mobile phone with the GPS positioning function received attention from various parties”, explained this report. Many mobile phone enterprises and design companies are making an effort to promote GPS navigation on mobile phones. From the manufacturer side Nokia has sold the world's first navigation mobile phone N95. Samsung, BENQ, Siemens and other firms have also announced that they will make the GPS function the marketing point for their products this year. Additionally local brands such as Amoi and Yulong CoolPAD etc, have also introduced their GPS navigation mobile phone.

From the wireless operator side China Mobile and China Unicom have also started to provide mobile phone navigation services. They have cooperated with digital map firms as well as mobile phone and chipset suppliers to introduce GPS into the mobile market

CCID Consulting forecasts that mobile phone sales in China will reach 151.399 million sets in 2007, up 26.9% year-on-year, marking a continuous drop in growth rate.

Wednesday, August 15th 2007

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