Frost & Sullivan Forecasts PND Growth in ASEAN Countries

Frost & Sullivan Forecasts PND Growth in ASEAN Countries
Market research firm Frost & Sullivan published a report dedicated to navigation systems in the ASEAN region (Thailand, Malaysia, Singapore, and Indonesia) that forecasts a PND growth from 315,000 units in 2009 to 1.7 million units in 2015. Penetration among total vehicles in operation is expected to grow from 1.8 percent to 11.8 percent over the period.

Frost and Sullivan also found that embedded navigation systems have been finding it hard to establish a toehold in the market due to its prohibitive prices. “With line-fit embedded systems costing 30 to 50 times more than PNDs, vehivle manufacturers tend to shy away from providing them as standard specifications, resulting in a penetration rate of just 1.8 percent in the total new car population in 2009.”

But handset based navigation may also be a contender in the region. “Both PNDs and embedded systems may need to offer real-time information that will be unique to car navigation systems and which will help manufacturers compete head-on against mobile phone-based navigation,” notes the analyst.

Thursday, November 4th 2010

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