Free off-board navigation software launched by Israeli company

Free off-board navigation software launched by Israeli company
LocatioNet, a specialist of mobile location based services based in Netanya, Israel, is launching today amAze, a free mobile mapping, navigation and local search solution for regular mass-market mobile phones. The application provides any regular, Java-enabled mobile phone with mapping, navigation and local search information to anywhere in Central and Western Europe and North America. An additional voice-guided navigation feature can be accessed using any bluetooth GPS device.

amAze is being launched as a collaborative effort led by LocatioNet and including leading vendors in the fields of mapping - maps are provided by TeleAtlas -, yellow pages, weather and other geographically related content.

The application is free to consumers and income is generated through advertisements and sponsorship which are integrated into the application. The user is served relevant and targeted advertising which – according to the company - « enriches the user experience with more relevant information ».

Future versions of amAze should feature high quality aerial photos, satellite imagery and topographical maps on a wide coverage as well as weather conditions. Additional regions will also be added to the mapping information.

amAze already supports about 100 Java-enabled mobile handsets with more handsets supported every week. Windows Mobile and Blackberry versions will be released soon.

The solution is available at

Monday, February 5th 2007
ludovic Privat

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