Display Audio Systems to Surpass Navigation Systems In Cars by 2020

Display Audio Systems to Surpass Navigation Systems In Cars by 2020
IHS Automotive forecasts that vehicles with a Display Audio infotainment system will reach 25.4 million in 2020 worldwide. Meanwhile with traditional in-vehicle navigation systems are expected to ship 23 million units in 2020.

In 2014, display audio is only forecast to be 14.4 million units, meaning that while display audio will see a compound annual growth rate (CAGR) of 12 percent from 2014-2020, navigation will only see a CAGR of 7.6 percent in that same time period.

“There are two explanations that explain the rapid growth in display audio units over navigation systems,” said IHS Automotive senior analyst Kevin Hamlin. “The first one is the rear-view cameras that will be required in all new vehicles starting in 2018 in the United States. The second explanation is due to OEMs implementing applications (apps) into the vehicle, usually via the driver’s smartphone.”

IHS Automotive believes that Harman, Bosch, and Alpine, which are currently the top three global navigation hardware suppliers, will have to start competing with Panasonic, Fujitsu-Ten, and Pioneer that currently have the largest market share among suppliers of display audio infotainment systems.

Thursday, October 9th 2014

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