Consumer GPS locator Zoombak expands U.S. distribution

Consumer GPS locator Zoombak expands U.S. distribution
Zoombak, a company owned by Liberty Media and selling consumer GPS beacons for vehicles, people and pets, has recently broadened its distribution network through an agreement with Pep Boys retail chain (591 outlets specializing in car accessories) for its Zoombak Universal A-GPS Locator.

Zoombak products are already available from consumer retailers and e-tailers such as Circuit City, PetSmart, Al & Ed’s Autosound, and

The Zoombak Universal A-GPS Locator costs $199 and a yearly plan is available for $144.99, or a monthly plan for $14.99. Using Zoombak’s website, customers can set up custom safety zones around locations such as homes, parks, malls and schools. When the device crosses one of the virtual boundaries, a text message or email alert notifies users of the location of the device. Users can also pinpoint their Zoombak’s location at any time on-demand from both their mobile phone and

While the first to deliver a GPS beacon under $200 and to offer wide retail availability, Zoombak might soon be challenged on the price front by Location Based Technologies, a start-up which intends to distribute its waterproof PocketFinder at $130. However, due to the wireless bill, the cost of ownership of these devices will remain high at least in the short term. It is likely that a real mass market for GPS locator will emerge only when the monthly subscription of such products drops between $5 and $10.

Tuesday, August 19th 2008

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