Chinese Tranzda selects u-blox GPS chipset for innovative smartphone

Tranzda PM328
Tranzda PM328
u-blox announced a deal that sees its LEA-4S GPS module included in a smartphone produced by innovative design house Tranzda Technologies Co. Ltd. The PM328 is a NEWPLUS Linux-Core smartphone that integrates phone, PDA, GPS and other multimedia entertainment functions in a product that is 16 mm thin.

The PM328 has an embedded GPS engine, voice navigation software and maps of 400 cities. The PM328's built-in WAP 1.1 / 2.0 browser means users can search for services such as restaurants, museums, cinemas, or similar on the Internet and then use the phone's GPS functionality to navigate to the chosen location. Other features include a USB interface, Bluetooth support, and Data Synch functions that enable SMS, contacts, email and music synchronization with the user's PC.

The LEA-4S measures a mere 17 x 22.4 mm and comes with SuperSense®, u-blox' -158 dBm high sensitivity technology.

"We needed a small, low power and cost-effective GPS engine that could easily be integrated into the PM328," commented Li Ming, Tranzda CEO. "The accurate and reliable LEA-4S GPS module greatly exceeded all our expectations, ensuring our smartphone users enjoy uninterrupted positioning as they navigate through shopping malls, urban canyons and other difficult signal areas," added Mr. Li.

The LEA-4S's small form factor and SMT pads allow for fully automatic assembly processes with standard pick-and-place equipment and reflow soldering, enabling cost efficient, high volume production. Moreover, the module supports A-GPS services such as u-blox' AssistNow® Assisted GPS solutions that ensure instant positioning anywhere, anytime.

Other u-blox and Tranzda joint developments will follow as the two companies continue to deliver innovative mass-market mobile solutions.

Friday, March 16th 2007
Alexandre Saltiel

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