Bulgarian M-Tel selects Appello for “M-Tel NAVIGATOR”

Bulgarian M-Tel selects Appello for “M-Tel NAVIGATOR”
Swedish mobile navigation supplier Appello announced yesterday a partnership with M-Tel, Bulgaria’s leading telecom operator to provide mobile mapping, local search and GPS navigation. M-Tel launches “M-Tel NAVIGATOR”, a new mobile service based on Appello’s GPS navigation platform WISEPILOT.

Evgeni Karakanovski, Marketing Director at M-Tel: "By using Appello's platform we get immediate access to a leading product and the ability to create a user-friendly and uniform experience. With the know-how and experience of Appello we have efficiently created a tailored mobile service for M-Tel and our customers. We see the timing of this product launch as perfect as all major handset manufacturers have introduced GPS-enabled handsets”.

The price of the subscription package for a day is BGN 5,90 incl. VAT ($3.85) and for a month – BGN 19, 90 ($13.7) When using international maps for navigation the prices for daily and monthly subscription packages are BGN 6, 90 ($4.7) and BGN 24, 90 ($17). The data traffic is included in the subscription package for navigation within Bulgaria.

Thursday, April 2nd 2009

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