Booyah Raised $20m in New Funding Round

Booyah Raised $20m in New Funding Round
Location-based gaming start-up Booyah raised an additional $20 million round of funding led by Accel Partners. Existing investors Kleiner Perkins Caufield & Byers and DAG Ventures also participated in the round. Booyah had raised an initial $4.5 million from the from Kleiner Perkins Caufield & Byers’ iFund in May 2009.

Since launching their MyTown game on the iPhone and Ipod Touch in December, over 2 million users have downloaded the application, a community growing at over 100,000 new users per week. MyTown, which is a sort of real-world monopoly, passed 60 million check-ins and 250 million virtual item impressions a month. Users of MyTown are said to spend an average of 70 minutes per day in the game.

Booyah added Jim Breyer from Accel partners to its Board of Directors. Breyer currently is the lead & presiding Director of Wal-Mart Stores, Inc, (WMT), a Director of Dell, Inc (DELL), and a long-time investor & board member of companies such as Brightcove, Facebook, Etsy, and Marvel Entertainment (MVL).

“We are thrilled to work with a world-class partner such as Accel Partners with their experience across social, mobile and entertainment, said Keith Lee, CEO at Booyah. “The combination of Jim’s expertise in real world retail and cutting edge digital media mirrors our dedication to creating the most compelling real-world experiences.”

Learn more about Booyah:
Watch here our video interview with Keith Lee (March 2010).

Monday, May 17th 2010

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