Boost Mobile Launches Mobile Navigation Service with Boost™ Navigator

Boost Navigator Offers Unlimited Turn-By-Turn Audible GPS Walking and Driving Directions Directly from Boost Mobile Phones.
Boost Mobile® today announced the launch of an exclusive mobile GPS navigation service called Boost Navigator powered by Telmap. The service provides Boost Mobile customers audible turn-by-turn walking and driving directions directly from their Boost Mobile phone.

Boost Mobile Launches Mobile Navigation Service with Boost™ Navigator
Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers.

Customers will also have access to premium location-based features including places to “Hangout” such as movie theatres, clubs, malls, etc. or “Restaurants” by category to visit in their area, in addition to “My Favorites” where they can store frequented destinations.

Unlike other mobile GPS navigation systems available, Boost Navigator provides a budget-friendly Pay-As-You-Go pricing plan offering unlimited routes for $1.99 per day, $3.99 per week, $9.99 per month or $24.99 for three months. Customers can also enjoy free routes to Boost Mobile Re-Boost locations, in addition to a free first week of service.

“In a national study it was identified that when it comes to the features Americans would like to add to their cell phones, the desire for maps tops the charts*,” said Craig Thole, director of value added services, Boost Mobile. “Boost Navigator not only provides the answer to ‘Where you at’ but also ‘Where you’re going.’”

*Pew Research Center’s Pew Internet & American Life Project, the Associated Press and AOL

Tuesday, September 4th 2007
Alexandre Saltiel

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