BYOD, Also for Rear Seat Entertainment

Mercedes iPad Rear Seat Integration Plus
Mercedes iPad Rear Seat Integration Plus
According to ABI Research the business of rear seat entertainment is affected by a Bring-Your-Own-Device (BYOD) wave due to high tablet penetration in consumer households.

​“OEM rear-seat entertainment shipments have only reached an estimated 2.9 million in 2014. Furthermore, aftermarket devices have not fared too well either; shipments in 2014 are estimated to be 3.5 million globally,“ the research firm said.

“Going forward the majority of passengers will use their own smartphone or tablet devices in the back of the car rather than pay for an expensive embedded in-car solution. Therefore, OEMs must embrace BYODs through either an accessory such as a mount or look to bundle OEM-branded devices with their new cars to add additional value,“ the research firm recommends.

Some OEMs are already offering such tablet accessories: Mercedes with its iPad Rear Seat Integration Plus, or Jaguar, BMW with the introduction of an iPad holder for rear-seat passengers.

On-board Wi-Fi, provided by the car maker through a 4G connection and an automotive grade antenna, is also part of this opportunity to improve BYOD back seat entertainment.

Tuesday, September 2nd 2014

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