Augmentra Secures $500K for Outdoor Nav App

Marketing Push Expected in U.S. Market

Augmentra Secures $500K for Outdoor Nav App
United Kingdom based Augmentra, the developer of the outdoor navigation application ViewRanger GPS, has secured a second round of funding of $500k from its original investors and angels including Cambridge Capital Group and Thames Valley Investment Network.

“The new funding will be used for working capital to expand the business, increasing the company's offering including new content, social networking and marketing. ViewRanger will also be using the funding to support a significant push into the US market, as well as other new markets”, said the company in a statement.

The app is globally available on Ovi Market, with Apple version live in all 14 countries (12 European, USA & New Zealand), where premium topographic mapping data is available and on Android market in all “paid” app countries.

ViewRanger earns revenue from the software itself but also from downloadable premium map and route content. It works with local mapping organization such as Ordnance Survey or IGN and with content providers including Walkingworld, Ramblers Association, The AA and Excellent Books.

In the first half of 2010 ViewRanger has seen that over 2/3rds of downloads are premium paid-for guides.

Sunday, September 12th 2010

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases