Appello strikes deal with T-Mobile Austria

Appello strikes deal with T-Mobile Austria
Swedish off-board navigation provider, Appello Systems, has announced an agreement to provide customers of T-Mobile Austria (3.2 million mobile subscribers) with its navigation solution Wisepilot.

“I am happy to announce our partnership with T-Mobile in Austria where Appello continues to strengthen the position of Wisepilot,” states Peter Tyreholt, Head of Account Management at Appello. “Wisepilot is already a multiple test winner in Austria and we will continue to work hard together with our local partners to extend the local presence and make Wisepilot the national navigation application in Austria”, continues Mr. Tyreholt.

Wisepilot von T-Mobile is integrated into the T-Mobile billing and back-end systems and loaded with specific Austrian content. Indeed, on the top of the Navteq map data, Appello has added the full Austrian phone book with over 5 million phone numbers from TelefonABC, the complete Austrian company register via FirmenABC as well as extended information about the companies from Creditreform Österreich. Furthermore, Wisepilot offers premium content such as restaurant guides from “A lá Carte”, web cameras showing real-time traffic situation from Austrian motorway operator ASFINAG, speed cameras and real-time traffic information.

The application will be distributed to customers via pre-installations on several T-Mobile handsets from RIM, HTC and Sony Ericsson. For other handsets the application will be installed from the T-Mobile portals web’n’walk and t-zones. Wisepilot is available for €2.5 per day or €9.90 per month.

T-Mobile Austria is the ninth European wireless operator signed up by Appello after Telenor Sweden, KPN (Netherlands), SFR (France), Mobilkom Austria, BT (UK) and TeliaSonera (in Denmark, Finland and Sweden).

Monday, July 7th 2008

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