Appello, deCarta to launch mobile satnav in Pakistan

Appello, deCarta to launch mobile satnav in Pakistan
Appello and deCarta announced today an agreement to provide leading Pakistani wireless operator Mobilink with turn by turn cell phone navigation. Mobilink, part of the Orascom Tele com group, serves more than 28 million subscribers, representing a market share of 38.5% (as of March 2008).

Under the terms of the agreement, Trakker, one of the region’s largest vehicle tracking service provider, will provide deCarta and Appello with access to its digital map data covering Pakistan. In a country where digital maps are still at their early stage of coverage, the service is Pakistan’s first off board navigation solution. Appello will provide its navigation system wisepilot, based on deCarta’s geospatial platform.

Launched under the brand name “Mobi Track”, the application will be available to operator’s entire base and is compatible with most medium range and high end mobile handsets.

Thursday, May 14th 2009

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