ABI Forecasts Indoor Location Deployments to Reach 25,000 Venues this Year



ABI Forecasts Indoor Location Deployments to Reach 25,000 Venues this Year
ABI Research’s quarterly indoor location technology tracker is forecasting deployments to approach 25,000 by the end of 2014, up more than 100 percent on 2013.

“Vertically, the bulk of deployments are in clothing, big box, grocery, and shopping malls in 2014, driven by a variety of applications such as customer analytics, offers/coupons, product search, staff management, and navigation,“ explained senior analyst Patrick Connolly.

“Looking into 2015, we can expect to see the quick serve restaurant market growing with a significant demand for queue management technologies as illustrated by companies like Starbucks and Taco Bell which launched queue-skipping smartphone applications in 2014,” he added.

According to ABI Research, shopkick/SK Telecom, Point Inside, and Aisle411 are now leading in deployments. These deployments have moved from a handful to getting into the hundreds and thousands of stores.

In 2015, the research firm also expect to see camera analytics companies such as ShopperTrak, Irisys, or Brickstream to expand their offering into Bluetooth LE, Wi-Fi, and in-store analytics.

Tuesday, December 16th 2014


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