The WHERE platform offers consumers a choice of over 60 location-based applications, including options for local search, weather, events, news, shopping and friend finding.
WHERE also provides developers with the tools and distribution power to bring their creative ideas for location-based applications to market. The platform has recently gained industry recognition as an easy method for developing and distributing location-based content. To date, nearly 1000 developers have registered in the WHERE Developer Program, including 10 out of 15 of the semifinalists in this year's NAVTEQ Global LBS Challenge - Americas.
NAVTEQ will also provide data for uLocate's mobile friend-finding product, Buddy Beacon. With Buddy Beacon, consumers use location-based technology to connect with their friends, share their location and update their status on a number of online social networking sites. Buddy Beacon offers cross-carrier functionality and is currently available on five North American wireless operators.