Mashable reported that Apple spokesperson Trudy Miller released a statement in response to the negative feedback: “We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.“
This weak statement is obviously not likely to satisfy frustrated users that are not really used to buy half-baked product from Apple.
It seems that Apple underestimated the task at hand to make a great mapping software and made a point to develop everything themselves rather than to rely on well proven technologies from white label third parties.
“Errors are an inevitable and ongoing part of building maps/geodata, which is why services like TomTom’s MapShare and Google’s Map Maker exist,“ moderates Patrick Connolly, analyst at ABI Research. “People forget that Google had similar problems and it has taken time for it to get to where it is today. It hasn’t helped that there have never been so many people to catch so many mistakes in such a short space of time, with so many mediums on which to broadcast them.“
One of the questions people may ask is if the data used by Apple is good enough. “The finger is already being pointed at partners like Waze and TomTom, but it is Apple’s responsibility to tie these sources together into a service,“ said Connolly.
“We believe that this is not a data issue. It’s a software issue,“ added Cottle.