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Yelp Opens Denmark, Builds Presence in Europe



Yelp Opens Denmark, Builds Presence in Europe
North American local review guide Yelp continues its development in Europe with the opening of Yelp Denmark today, closely following their opening in Sweden last month.

Beginning today, Danes are able to create accounts on Yelp.dk to share their opinions about local businesses and services. Yelp's free iPhone and Android applications will also be made available in Denmark, as well as its free suite of business owner tools: Yelp for Business Owners.

In Europe Yelp had already established in the UK, Ireland, France, Germany, Austria, the Netherlands, Spain, Italy, Switzerland, and Belgium.

The company, that went public in March at a share price of $15 has been up more than 70 percent from its IPO price even if financial analysts remain sceptical of such a stock performance.

In Europe Yelp is fighting head to head with Qype, privately-owned and headquartered in London and Hamburg.

In the fourth quarter of 2011, Yelp had an average of 66 million monthly unique visitors, and their mobile app was used on approximately 5.7 million unique devices per month during the same period.  

In comparison Qype is claiming 22 million unique visitors per month and more than two million downloads of its mobile applications.

Monday, April 23rd 2012
Ludovic Privat


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