Yelp said its community building efforts will be initially concentrated in Istanbul. However, the full-featured site will be available to all Turks across the entire country and will support multiple languages (English, Danish, Dutch, French, Finnish, German, Italian, Norwegian, Spanish, Swedish, Polish and Turkish), providing locals and million of tourists access to local insights in any one of these twelve languages.
Turkey has a population of 75 million with a mobile penetration of 85%, 35 million internet users and more than 5 million smartphone owners.
Besides Singapore and Australia, Turkey is the first market for Yelp outside North America and Western Europe.
Qype, who was acquired recently by Yelp had already launched its service in Turkey last summer so it is likely that Yelp will use the existing local reviews of Qype to start populate its service.
To learn more about local search in Turkey listen to our podcast interview with Trevor Nadeau, CEO of Turkish yellow pages company Yellow Medya.