Yahoo! Maps expands traffic data to 100 U.S. markets with TrafficCast



Yahoo! Maps expands traffic data to 100 U.S. markets with TrafficCast
TrafficCast International, Inc. today announced it has extended its exclusive partnership with Yahoo! Inc. to supply real-time and forecasted road speed information for Yahoo! mapping products.

So far TrafficCast was providing data to Yahoo! Maps but only for 30 markets based on road sensor technology. To enlarge traffic information to 100 markets, TrafficCast uses its in-house technology, Dynaflow. “Dynaflow models historic traffic patterns, real-time incidents, construction, GPS data, road sensors and weather to accurately project the most comprehensive “red-yellow-green” advisories of road congestion and travel speed”, said TrafficCast.

In January TrafficCast announced its Series A Round of funding after raising approximately $3.5 Million in equity.

TrafficCast’s CEO Connie Li was interviewed by GPS Business News last April. Watch the video interview here.

Tuesday, July 15th 2008


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