So far TrafficCast was providing data to Yahoo! Maps but only for 30 markets based on road sensor technology. To enlarge traffic information to 100 markets, TrafficCast uses its in-house technology, Dynaflow. “Dynaflow models historic traffic patterns, real-time incidents, construction, GPS data, road sensors and weather to accurately project the most comprehensive “red-yellow-green” advisories of road congestion and travel speed”, said TrafficCast.
In January TrafficCast announced its Series A Round of funding after raising approximately $3.5 Million in equity.
TrafficCast’s CEO Connie Li was interviewed by GPS Business News last April. Watch the video interview here.