The NAVTEQ LBS Challenge at the CommunicAsia trade show in Singapore was the opportunity to better understand how mobile couponing can leverage user's location. YOOSE, a Berlin and Singapore-based start-up is providing a location-aware mobile couponing ecosystem and was demonstrating its know-how in partnership with Fox Mobile Distribution, a large scale mobile content aggregator (better known as Jamba in Europe and Jamster in the US).
The J2ME mobile couponing library from YOOSE was the third runner-up in the LBS Challenge. YOOSE coupons were also integrated into Fastfoot-Challenge a location-based game which was the second runner-up in the competition.
Watch our interview and demonstration with Jakob Sanwald, senior product manager at Fox Mobile Distribution: