According to a new market research study from Insight Research, location-based telecommunication services are most popular in Asian countries, where they provide wireless subscribers with tailored information based upon their current physical location. Entitled "Location Based Services Market 2007-2011", this study notes that LBSs are part of a worldwide push by carriers to create new IP-enabled services for consumers and business users.
The study shows that consumers of mobile telecommunications services are adopting location based services along with other IP-enabled services such as video telephony, fixed-mobile convergence and streaming.
"In the early 1990's the use of global positioning systems with wireless telecommunications was restricted to military applications," says Robert Rosenberg, Insight Research. "Now the application is commonplace, with mothers using the technology to keep track of their children, or students using the service to learn the street address of the closest ATM to their current location," Rosenberg concluded.