In April alone 5.15 million mobile subscribers have been added in India, representing a total of 171 million subscribers. Nevertheless, Wayfinder will have to face some challenges in a country where the average revenue per mobile phone user (ARPU) is one of the lowest in the world. The more subscribers Indian wireless operators sign the lower their ARPU is; in the last quarter of 2006 it declined 6.2% to Rs.316, (US$ 7.8).
“Local telecommunication providers are currently facing infrastructure issues. They first need to improve their network before offering content such as off board navigation. Pricing is also an issue. End users do not want to pay for information they can get from another person in the street”, said Amit Prasad, founder and CEO of Indian based SatNav Technologies, a competitor of MapmyIndia, recently interviewed by GPS Business News (read here).