Wayfinder introduces outdoor mobile app to North America

Wayfinder Active
Wayfinder Active
Swedish mobile navigation company Wayfinder today announced that it is introducing its Wayfinder Active application in the U.S. and Canada. Wayfinder Active is a free GPS application for mobile phones with a combination of maps, GPS recording and statistics that is designed for people who enjoy outdoor activities.

Wayfinder Active’s integrated online community, ActiveOutdoor, takes outdoor activities to the Internet. Each activity is recorded in a standard GPX format, and the route is then uploaded to the Internet. If needed, users can preload a specific route onto the phone’s caching memory so they can enjoy their activity without thinking about where they are going. Once a route or training trail is completed, the activity is automatically uploaded to the online community.

“The North American market has big potential, and it is with enthusiasm we introduce Wayfinder Active. It is also of strategic importance to extend our business offering beyond car navigation and integrating services like the interactive community ActiveOutdoor,” says Magnus Nilsson, CEO of Wayfinder.

If the basic application is free, however Wayfinder expects to develop a revenue stream by selling topographic maps of North America - developed by a Wisconsin-based start-up, U.S. Trailmaps - which will be available for a fee directly from the device via Wayfinder’s mobile shop. The Tele Atlas overview map data is available for free.

Wednesday, March 26th 2008

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