WHERE Hires VP of Advertising Sales

WHERE Hires VP of Advertising Sales
Location based media company Where, Inc. this week announced the appointment of Scott Hendrickson as Vice President of Advertising Sales.

Most recently, Hendrickson served as a publishing and business development executive at Sports Illustrated, overseeing its youth portfolio. As the Vice President of Sales and Marketing, he was a member of Sports Illustrated’s Senior Management Team where he optimized the youth business’ profit and loss, launched a variety of successful digital products and oversaw its various lines of business, including Print, Digital, Experiential Marketing and Licensing.

“Hendrickson will be focused on increasing the momentum around the industry’s largest location based mobile search and display ad network”, said Where in a statement.

“We talk to brands and agencies everyday, and it became clear that we needed an executive with a proven track record to capitalize on the dramatic share shift as more main stream advertisers shift their ad budgets to mobile,” added Walt Doyle, CEO at Where.

Wednesday, October 6th 2010

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