WHERE GPS Widget Platform Launches on Boost Mobile



WHERE GPS Widget Platform Launches on Boost Mobile
uLocate Communications today announced the launch of WHERE, its mobile GPS widget platform, on US wireless network Boost Mobile.

“With the expanding amount of location based content, WHERE is a great application for our customer base,” said Craig Thole, director of value added services, Boost Mobile. “We look forward to further enhancing our customers’ experience with WHERE by adding Boost specific content such as ‘Boost Events’ that will continue to keep customers connected to our brand.”

“WHERE gives mobile carriers the unique opportunity to provide their subscribers with an easy to use, customizable, location based service experience,” said Jill Aldort, Senior Analyst, Consumer Mobility Applications, Yankee Group. “With the launch of WHERE on Boost, content owners participating in the WHERE Developer Program now have access to an expanded consumer demographic.”

In a separate news AOL today announced the release of a GPS widget "AIM Buddy Finder" on the WHERE platform (read here)

Tuesday, October 23rd 2007

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