WHERE Acquires Group Buying Start-up LocalGinger

WHERE Acquires Group Buying Start-up LocalGinger
Location-based media company WHERE yesterday announced that it has acquired LocalGinger, a local group-buying start-up based in Newburyport, Massachusetts, which launched in February 2010. Details about the transaction were not disclosed.

While the 800 pounds Gorillas in the flourishing business of group buying – such as Groupon and Living Social - are focusing on the biggest US cities, LocalGinger strategy was to seize more local opportunities in secondary markets.

LocalGinger also recently launched a social commerce platform that allows merchants to manage their own daily deals. This private label service allows businesses to market offers to their own customers through a fully branded webpage and shopping cart designed to leverage social media. The service is equipped with an optimized deal page and electronic voucher delivery system allowing visitors to instantly purchase and share deals with friends via email, Facebook and Twitter.

“With the LocalGinger platform, WHERE Ads bridges a gap between services like Groupon and AdSense,” said Walt Doyle, CEO, of Where, Inc. “Combining these services supports our mission of delivering relevant and valuable content to the WHERE audience as well as the audience of our publisher partners. On WHERE Ads, merchants interested in just-in-time group buying deals will have a platform to use and audience to reach through WHERE.”

Tuesday, September 28th 2010

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