Interviewing with Australian magazine The Age, Vodafone technical solutions product manager Mark Corless said these navigation fees could eventually be subsidised by advertisers. "In a couple of years' time you might have the option to either have a couple of ads and get it free or you actually pay a small service fee and you don't get any ads at all," he said.
Yapp plans to add audible street names to its service, but the size of the file is a challenge for a Smartphone. Therefore, next month, Compass’ users should be able to download to their PC the voice files for all street names across Australia and then transfer them to a phone memory card (1GB memory).
Vodafone’s key competitor mobile operator Telstra provides its off-board navigation service “Whereis Navigator” for AU$15 a month (US$13). Whereis Navigator is powered by French company Webraska.