Besides being one of the worldwide leaders in tire manufacturing, Michelin has been active in tourism content and maps for over a century in France and the rest of Europe. In 2000 the group created ViaMichelin, a subsidiary dedicated to developing services for the digital era.

GPS Business News interviewed with Frédéric Radigué, vice president sales and partnerships at ViaMichelin. The first part of this video interview is focussing on ViaMichelin website and content, a second part that will be published later will target ViaMichelin's traffic information service.