IntelliOne proprietary, patent-pending “Geo Asset Grid Correlation” positioning algorithm is – according to the company - “capable of converting ordinary network signaling information into mobile phone locations accurate to 30 meters in urban areas and 100 meters rural”. IntelliOne’s first application of this technology is in the field of traffic information. When used for measuring road traffic, network information is filtered by the network operator to protect consumer privacy, and then passed to IntelliOne’s Mobile Positioning System (MPS). Next, a Roadway Traffic Measurement System (RTMS) converts the high-volume, anonymous MPS data into average speeds and travel times for most road segment covered with mobile phone service – freeways, highways and surface streets in dense urban, urban, suburban and rural environments.
Using cell data as probe for developing traffic information services has become a hot technology in the recent years. The trend was definitely launched when TomTom acquired Applied Generics early 2007. Besides IntelliOne, other companies in the field include: AirSage (with Sprint in the U.S.), TrafficCast (in Shanghai), NAVTEQ (in development in Spain with Telefonica). However, TomTom is definitely leading the way with six countries (United Kingdom, Germany, France, Netherlands, Switzerland, Belgium) where an agreement has been signed with a wireless operator.