Traffic info start-up IntelliOne gets $14.5M funding



Traffic info start-up IntelliOne gets $14.5M funding
A business newspaper in Atlanta revealed on Friday that IntelliOne, a start-up company developing traffic information using cell phone signals, has raised $14.5 million. The financing round was led by Genuity Capital Partners, a private equity firm based in Toronto.

IntelliOne proprietary, patent-pending “Geo Asset Grid Correlation” positioning algorithm is – according to the company - “capable of converting ordinary network signaling information into mobile phone locations accurate to 30 meters in urban areas and 100 meters rural”. IntelliOne’s first application of this technology is in the field of traffic information. When used for measuring road traffic, network information is filtered by the network operator to protect consumer privacy, and then passed to IntelliOne’s Mobile Positioning System (MPS). Next, a Roadway Traffic Measurement System (RTMS) converts the high-volume, anonymous MPS data into average speeds and travel times for most road segment covered with mobile phone service – freeways, highways and surface streets in dense urban, urban, suburban and rural environments.

TomTom traffic data center
TomTom traffic data center
Last year the company acquired Teen Arrive Alive LLC, a Florida-based company dedicated to teen tracking and monitoring. IntelliOne also signed its first agreement with a wireless operator – Rogers wireless in Canada - in November 2007. “[IntelliOne] revenues are projected to grow to about $20 million next year, up from $3 million this year”, wrote the Atlanta Business Chronicle.

Using cell data as probe for developing traffic information services has become a hot technology in the recent years. The trend was definitely launched when TomTom acquired Applied Generics early 2007. Besides IntelliOne, other companies in the field include: AirSage (with Sprint in the U.S.), TrafficCast (in Shanghai), NAVTEQ (in development in Spain with Telefonica). However, TomTom is definitely leading the way with six countries (United Kingdom, Germany, France, Netherlands, Switzerland, Belgium) where an agreement has been signed with a wireless operator.

Monday, September 22nd 2008


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