TomTom updates entry-level PNDs, brings TTS to some US models



TomTom ONE 130
TomTom ONE 130
TomTom has launched today an update to its entry level product range with the TomTom ONE (130) and the TomTom ONE XL (330). These new devices are not revolutionary, but have a few new interesting features. One of them is a new mounting solution. This new windscreen mount – known as the EasyPort – can be left on the device and folded flat after use. The complete unit, including the mount, is then small enough to fit into a pocket (see picture below).

In Europe the recommended retail price for the regional TomTom ONE is €179; €199 for the European version; regional version of TomTom XL is €199; €249 for European maps.

Text-to-speech in the U.S.

In the United States a local version of these devices has been introduced also today with a distinctive twist: text- to-speech. Indeed, Jocelyn Vigreux, president of TomTom Inc. said: “In the U.S. the use of Text-to-speech is very important, significantly more important than in Europe. This is why we have decided to include this feature in our entry level range of product”. The basic ONE 130 is priced a $199.95 and for $50 more a text-to-speech version is available (ONE 130S) - TomTom XL 330 costs $249.95 and TomTom XL 330S is priced at $299.95.

EasyPort mount
EasyPort mount
EasyPort mount
EasyPort mount
This local version demonstrates the TomTom willingness to dedicate more focus and manpower to product localization for the U.S. market. In the last quarter North America represented almost one third of the company revenue. “We are now well over 80 people in the United States”, said Jocelyn Vigreux. “I have also recently hired a VP of product management called Eric Pité; actually he was already VP product management at TomTom, but based in Amsterdam. Obviously my European colleagues are not very happy with that, but this is a great asset for us in North America,” he said with a large smile.

Tuesday, April 29th 2008


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