The first version of the maps will represent coverage of approximately 70,000 kilometers, with five Moroccan towns included: Casablanca, Fez, Marrakech Rabat, and Tangiers, and will include 1,600 Points of Interest (POIs). Additional towns and POIs will be included in subsequent versions said Tele Atlas.
According to Jack Reinelt, COO at Tele Atlas EMEA, who spoke last February when the joint-venture with Cadtech was announced:, “It is clear to Tele Atlas that Morocco and the North African region have excellent growth potential and represent a strong business opportunity in the coming years. Also, given the proximity to the European continent we wanted to extend our high quality map coverage into this region quickly so that our partners can build this capability into their products.”
TomTom products available in Morocco will be priced between $135 (DAM 1,000) and $600 (DAM 4,500).