TomTom to launch in Morocco in June

TomTom to launch in Morocco in June
According to Morrocan business newspaper La Vie Economique, TomTom will launch its first range of personal navigation devices (PNDs) in Morocco next month. These PNDs will use maps developed through the recent agreement signed between Tele Atlas and Cadtech, a Moroccan company specializing in geographical information systems and geo-localization applications.

The first version of the maps will represent coverage of approximately 70,000 kilometers, with five Moroccan towns included: Casablanca, Fez, Marrakech Rabat, and Tangiers, and will include 1,600 Points of Interest (POIs). Additional towns and POIs will be included in subsequent versions said Tele Atlas.

According to Jack Reinelt, COO at Tele Atlas EMEA, who spoke last February when the joint-venture with Cadtech was announced:, “It is clear to Tele Atlas that Morocco and the North African region have excellent growth potential and represent a strong business opportunity in the coming years. Also, given the proximity to the European continent we wanted to extend our high quality map coverage into this region quickly so that our partners can build this capability into their products.”

TomTom products available in Morocco will be priced between $135 (DAM 1,000) and $600 (DAM 4,500).

Wednesday, May 14th 2008

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