TomTom signed partnership with UK tourism agency



TomTom signed partnership with UK tourism agency
National tourism agency VisitBritain has signed a partnership with TomTom to put Points of Interests (POIs) such as attractions, tourist information centres and quality assessed accommodation across England onto TomTom satellite navigation systems.

The ‘Add-to-my-TomTom’ button found on www.enjoyengland.com/tomtom helps TomTom users to plan their routes to 5,000 attractions, 17,000 quality assessed accommodation options and 500 tourist information centres. Specific icons will also appear on their screen when they get near to attractions, tourist information centres and quality assessed accommodation.

TomTom users can download this content in a couple of simple steps: first connecting their device to their computer, browsing to www.enjoyengland.com/tomtom and clicking on the ‘Add-to-my-TomTom’ button. Via TomTom HOME, TomTom’s desktop application, the selected tourist information is installed on the TomTom device.

Tim Holt, senior partnership executive for VisitBritain’s England marketing division, says: “This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors. It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”

Thursday, September 13th 2007

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