According to TomTom: “Thanks to the smart user interface, it is easy to make improvements, such as blocked or unblocked streets, reversed one way traffic or new street names, which will instantly take effect”.
These map improvements can be shared with other TomTom users via a connection of the TomTom device to the TomTom HOME software on a computer. When it comes to sharing improvements, users can choose between downloading all reported map improvements or only accepting map improvements verified by a TomTom team of experts to guarantee timeliness and validity.
“TomTom Map Share™ is an important component of a new era in navigation. By enabling millions of TomTom users around the world to automatically share and mutually benefit from each other's local road knowledge every day for free, TomTom ensures that drivers have the most accurate and up to date maps available in the industry”, said Harold Goddijn, chief executive officer at TomTom.
This announcement is a new step in user generated content for the GPS industry. So far most of the content shared between users was about Points of Interests. Here TomTom is empowering its users to help on the heart of the navigation system: the map data. Accuracy of the map data is a key request from consumers: a Gartner study (October 2006) was revealing that in the US, in the consumer wish list for vehicle ICT, wireless map update came at the sixth position, requested by 39% of the respondents. With TomTom Map Share this is not yet done wirelessly, but more important it let a community of users improve the map material within the release of new maps by TomTom’s provider Tele Atlas.