An interesting market
Latvia (2.3 million inhabitants), Lithuania (3.4 million) and Estonia (1.3 million inhabitants) are small countries in the European Union; however there is a real demand for navigation products in these markets. Indeed, a Gallup poll from May 2007 indicated that 13.2 percent of the population in Estonia already used a navigation system (for in-car, biking or boating application) while 16.3% were planning to buy one. In Latvia they were 7.9 to have such product and 19.8% with intention to buy. In Lithuania ownership was at 4.9% and intention at 15.7%. These three markets were above the 15% European average of willingness to buy a GPS at that time.