TomTom Speedcam App: From Paid to 1 Year Free



TomTom Speedcam App: From Paid to 1 Year Free
TomTom today announced a new release of their speedcam warning application for iOS that now comes with a free 12-month subscription to the service. The GPS maker was previously charging an introductory price of £1.49 (€1.59) for one month or £16.99 (€19.99) for 12 months.

According to Gerry Hinds, Vice-President Mobile at TomTom: "Our Speed Cameras service is already powered by a 1.6 million strong community of drivers. That’s everyone using the service on their navigation device, in-dash navigation system or smartphone.“

TomTom however does not provides specifics about the engagement of such community.

In an earlier article (read here) we pointed out the unsuccessful launch of this app last May based on data from web app ranking monitor Appannie.com. With this relaunch that includes a one year free service TomTom is clearly changing its approach to this market.

Initially TomTom forgot that mobile speedcam warning is all about having a very active community sharing camera locations. It definitely takes time to build such a community and it requires serious marketing efforts to nurturing it before starting to monetize it.


Wednesday, November 14th 2012


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