Within 24 hours of submitting a data request through http://trafficstats.tomtom.com governments and traffic consultants will have highly accurate and up-to-date traffic data analysis at their fingertips compared to the current industry standard of several weeks or more.
TomTom’s database was first created in 2006 and now includes more than 3 trillion actual driven measurements; more than 3.5 billion new measurements are added each day and this rate is growing, said TomTom.
This database is generated in crowd-sourcing the million of kilometers driven by TomTom consumers. A few months ago Alain Pakiry, vice president of marketing for TomTom told GPS Business News that, out of the 45 million TomTom GPS sold, around 27 million of users are regularly connecting their device to the TomTom Home web portal and 90 percent of them have agreed to share anonymous measurements of their driving with the Dutch company.
Traffic information is available for the entire road network in Europe and North America. Data is available at different degrees of granularity, down to every 10 metres (11 yards) of road, depending on local road geometry.
Besides generating additional revenues from this data, TomTom is step by step building a brandname as a traffic information authority.