Map Share is a major investment from TomTom because such a solution needs a complex back-end system to process user’s updates, so it is sure the company is not likely to give back user generated map correction for free to TeleAtlas, and to see his competitors Navman and Mio – also TeleAtlas customers - getting the same information.
Despite Map Share TomTom will continue to provide its customers with a yearly map update, a high margin operation. If there is no agreement with TeleAtlas it means TomTom would have to compile its new maps with two sources: the new TeleAtlas data and its own Map Share updated data: probably not an easy task.
However we guess TeleAtlas might be more worried than thrilled by Map Share. So far map providers TeleAtlas and Navteq were fully in control of the map data value chain and business model. Of course end users update were most welcome, but for free and on the map provider websites.
But if PND manufacturers such as TomTom enter in the value chain and de facto control these end-user updates, it will change the rules of the game.
“Today, communities drive innovation and help facilitate experiences” added Delaney. We can not disagree, but the power is in the hands of who enables these communities.