“Traffic issues continue to be a cause of major concern in Portugal, yet to date there has not been any kind of traffic solution available to drivers in Portugal,” says Harold Goddijn, TomTom’s CEO. “HD Traffic will be Portugal’s first ever traffic offering […]. It also provides us with the technology platform to bring additional connected navigation services, such as Local Search with Google and mobile safety camera reporting to drivers in Portugal.”
HD Traffic uses anonymously collected and processed traffic data generated by the movement patterns of mobile phones in cars, via the Vodafone Portugal network (5 million customers). This data will be combined with anonymous data from connected TomTom devices. TomTom will also look at including government data on the causes of accidents and delays, as well as traffic flow data generated from local fleet companies.
TomTom’s HD Traffic is already live in the Netherlands, the UK and France and is expected to launch in Germany and Switzerland before the end of 2008.