TomTom, BASE to launch HD Traffic in Belgium

TomTom, BASE to launch HD Traffic in Belgium
TomTom and wireless operator BASE have sealed an agreement today to bring TomTom HD Traffic to Belgium customers. TomTom expects to launch this service in mid 2009.

Based on the technology of Applied Generics, a Scottish start-up acquired by TomTom in 2006, HD Traffic uses raw, anonymous GSM signaling data to generate traffic information. The cellular data from BASE’s network is combined with existing Belgian traffic information sources as well as connected TomTom devices to deliver this service.

“BASE’s strong brand and presence in the Belgian market make it the perfect partner for TomTom”, says Harold Goddijn, TomTom’s chief executive officer. “This announcement is another important step in our strategy to make this superior traffic information service available to the vast majority of our European customers. We look forward to providing 5.5 million car drivers in Belgium with the best and most reliable navigation solution available.”

BASE is a subsidiary of wireless operator KPN and has 23% market share of around 10 million mobile subscribers.

TomTom HD Traffic is already live in the Netherlands. Agreements with Vodafone UK, Vodafone D2 in Germany, SFR in France and Swisscom in Switzerland have been previously announced.

Thursday, July 3rd 2008

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