GPS maker TomTom yesterday announced the appointment of Gary Raucher as senior vice president marketing. He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally and report to Corinne Vigreux, Managing Director of TomTom’s consumer business.
Raucher was previously Vice President and Head of Brand and Communications within Philips Consumer Lifestyle division. At Philips, he won 11 Cannes Lions Awards, including two consecutive Grand Prix Awards.
Raucher started his career with Andersen Consulting, working with FMCG and Pharmaceutical companies. He later worked in brand management for the Quaker Oats Company before joining Philips.
Raucher was previously Vice President and Head of Brand and Communications within Philips Consumer Lifestyle division. At Philips, he won 11 Cannes Lions Awards, including two consecutive Grand Prix Awards.
Raucher started his career with Andersen Consulting, working with FMCG and Pharmaceutical companies. He later worked in brand management for the Quaker Oats Company before joining Philips.
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