This Week in Location Based Marketing (Podcast)

Through a partnership with the Location Based Marketing Association (LBMA) GPS Business News has syndicated their weekly video podcast: This Week in Location Based Marketing.

On today’s show (episode #101): McDonalds takes aim with Rovio’s Angry birds in China and Square makes its way north to Canada, eh! Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International.

Episode 101
Recorded: October 28, 2012

Hosts: Rob Woodbridge, untether.tv & Asif Khan, LBMA

Show highlights:

1. Lavahound works with Adidas and the New York City Marathon (8:48)

2. Square starts its international expansion and finally comes to Canada (12:02)

3. McDonalds is on a location marketing roll in China (with Rovio) and Denmark (15:55)

4. Find My Friends app will send location based email alerts (23:38)

5. Boxtcode launches in Australia and Asif and I are mixed on it (26:12)

Featured Guest

Ed Kaczmarek Director of Innovation and Emerging Technology at Mondelez International (34:08)

Funding / M&A News

1. Gigwalk closes $6M (44:30)

2. Yelp buys their European competitor Qype for $50M (47:00)

3. Yahoo! acquires Stamped (49:30)

Resource of the Week

Scientists Decode How The Brain Senses Direction & Location (54:15)