Thinknear to Use Placed Data for Foot Traffic Attribution



Thinknear to Use Placed Data for Foot Traffic Attribution
Thinknear, the mobile advertising division of U.S. LBS vendor TeleNav, has announced today a partnership with Placed to provide advertisers with insight into the ROI of their mobile campaigns.

The partnership will focus on measurement of consumers who are exposed to location-based mobile ads on the Thinknear network, and analysis of Placed's location panel data, to provide a solid indication of ROI to marketing partners.

Placed Attribution, measures over 100,000,000 locations per day from its opt-in location panel that gathers 100,000 people.

Placed already partnered with Millennial Media and xAd for this attribution product.


Wednesday, December 18th 2013


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