The Weather Channel Partners with PlaceIQ for Mobile Audience Targeting



The Weather Channel Partners with PlaceIQ for Mobile Audience Targeting
The Weather Channel Companies announced today to be the first publisher to partner with hyperlocal data company PlaceIQ to provide advertisers with new granular, hyperlocal audience targeting capabilities.

This targeting is now available on The Weather Channel iPhone App and will be rolling out on The Weather Channel Android App in July and all mobile platforms later this year. Chevy Silverado, Frito-Lay and Ram Trucks are among the brands that will use the service at launch.

PlaceIQ extracts intelligence from large amounts of place, social and mobile location-based data to create hyperlocal, targetable audience profiles informed by time of day as well as location.

For example, a brand willing to target business travelers will be offered an inventory that include airports during peak commuting hours, or areas with a high concentration of hotels in the morning or evening that score high for business travelers.

According to comScore MobiLens, The Weather Channel has 30 million mobile monthly users (Dec 2011- February 2012 data) out of a total of 76 million app downloads to date.

So far PlaceIQ mostly partnered with ad networks, but the large reach of The Weather Channel made it a possible for advertisers to have enough inventory even on a local scale.

Monday, June 11th 2012


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