“The penetration rate is still below 2 percent of the total car parc, so there is a huge untapped potential”, said Johan Fagerberg, a senior analyst with Berg Insight.
Across the world, new regulations and extended availability of services drive the demand for high volume, low cost telematics solutions. In Europe the eCall project has made progress and the vision of cars that automatically dial 112 after a crash is getting closer to becoming a reality.
“Some vital technical standards are now in place and the EC has presented a realistic deadline for full-scale implementation by 2014”, continues Mr. Fagerberg. The largest remaining obstacle is now resistance from France and the UK, which are the only major EU member states that have not expressed their support for the initiative.
Insight projects that the safety system will generate 15 million new telematics-enabled cars per year once implemented pushing the total number of active subscribers to 28.7 million in 2015.