Telcel is currently offering a free 30-day trial of TeleNav GPS Navigator. An ongoing subscription can be purchased for 299 pesos ($28) for three months of unlimited use or 499 pesos ($46) for six months. Telcel is the largest wireless operator in Mexico with more than 50 million subscribers and was enjoying 72.7% market share in 2007. By 2010 the number of Mexican cell phone subscribers is expected to hit nearly 100 million.
TeleNav GPS is now deployed by 15 carriers in 21 countries.